The EAPRW 2026 programme brings together thought-provoking conversations, practical insights, professional connections and experiences that extend beyond the conference room.
Explore the programme and discover what awaits in Malindi.
EAPRW 2026 Conference Programme
5th East Africa Public Relations Week & 21st PRSK Annual Summit
Theme: Reimagining Communication in East Africa.
2–6 November 2026Diamonds Malindi, KenyaEight countries. One conversation.
The countdown is on
Be part of the region’s biggest PR and communication event.
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Before the week begins — Sunday, 1st November 2026
2:00 – 4:00 pm — Conference Registration and Badge Collection
Official schedule
Day-by-day programme
Select a day to see its timetable. All sessions take place at Diamonds Malindi unless noted. Breaks and networking sessions are shown in a lighter style; tap “Session details” to expand a session.
Monday, 2nd November 2026Communications, Governance and Citizen Trust
8:00 – 9:00 amCoffee Networking LoungeOne on one conversations with industry peers and the day’s session speakers. - 9:00 – 9:30 am
Importance of breaking barriers for local resource mobilization
- 9:30 – 10:00 am
From Paper to Platform
- 10:00 – 10:30 am
The Business of Communication — Agency, Consultancy and Career
10:30 – 11:00 amBreak - 11:00 – 11:30 am
The Trust Deficit: Building Citizen Trust and National Cohesion
- 11:30 am – 1:00 pm
Rethinking Government Communication: Building Public Trust and Accountability in East Africa
1:00 – 2:00 pmLunch - 2:00 – 2:30 pm
Artificial Intelligence Has Changed Communications. Measurement Will Determine Who Survives.
- 2:30 – 4:00 pm
Beyond Reactive PR: The Overlooked Human Infrastructure of Communication and Trust Building
- 4:00 – 4:30 pm
Reimagining Kenya’s Blue Economy Narratives
4:30 – 5:00 pmCoffee Networking Lounge
The complete programme booklet
The interactive timetable above covers the conference schedule. The full 69-page booklet also includes messages, profiles, partner features and more.
Conference tracks
Seven tracks. One profession’s next chapter.
To meet these objectives the conference will be exploring the following track areas.
Artificial intelligence is no longer an emerging theme — it is the operating environment. This track explores how communicators in Africa are deploying (or resisting) generative AI, automation, algorithmic media and synthetic content. It further assesses the profession's ethical obligations in an AI-saturated landscape. Sessions include case studies from East African newsrooms, agency transformation stories and a live showcase of AI tools.
- Generative AI in PR and communications: Tools, workflows and professional implications.
- Algorithmic media, platform governance and the changing information environment.
- Synthetic content, deepfakes and the ethical obligations of the communicator.
- AI-powered analytics: Audience intelligence, media monitoring as well as data-driven strategy.
- Automation and the future of the communications workforce.
- AI adoption in East African newsrooms, agencies and communications departments.
- Global AI governance and its significance for communications professionals in Africa.
Ask about the programme
Delegate questions, answered
Ask anything about the five-day programme, registration, the venue or what to expect in Malindi. Answers are based on the published event information; the draft programme remains subject to confirmation.
The programme
Five days of ideas, conversations and connections.
Delegate guide
Everything you need for Malindi.
Planning your 5th EAPRW & 21st Annual PRSK Summit experience?
The Delegate Guide Book brings together useful information to help you prepare for East Africa PR Week 2026 and make the most of your time in Malindi.
Save the date
Secure your place at EAPRW 2026
Reimagining Communication in East Africa — five days of keynotes, masterclasses and regional collaboration on the Malindi coast. Registration is open now.
- Dates
- 2nd – 6th November 2026
- Location
- Diamonds Malindi, Kilifi County, Kenya
- Enquiries
- membership@prsk.co.ke
- Phone
- 0741 753 242
Registration
Secure your place in Malindi
Secure Your PlaceRegional Delegates
USD 550PRSK Members
KSh 80,000Non-Members
KSh 85,000Be part of the conversation